Dimensional Packages
Dimensional packages have serious power to cut through mail clutter but require a detailed eye on specs and limitations to get the most bang for an expensive buck.
You need to not only think about the actual box and what goes inside but also be able to think outside of it to create a package that stands above the rest. What type of enclosure will be used; what components such as letters brochures, and response devices are needed; how will it be produced; how and where to source premiums and any fulfillment offers; what about the mail weight and class; and how will it be delivered?
The details are many and can be very expensive if you get it wrong. Choosing the right designer to execute can make or break your program.
ADP had just launched its pre-employment solutions products and needed to get the word out to its larger enterprise clients. This award-winning promotional tin consisted of a custom printed 4” tin, 4 double-sided coasters featuring a product benefit, and a personalized letter. The offer for this promotion was a Keurig coffee machine.
ADP National Accounts Services was looking to expand its COBRA and FSA accounts from within the existing customer base. This bubble mailer was designed to be laser printed as needed and consisted of a mail label, letter, mini brochure, BRC, and a small tin of mints. The offer for this promotion was an air purifier.
The First National Bank of Omaha, the third largest lender and credit provider in the U.S. introduced a new corporate card program. This package was mailed to decision-makers of corporate prospects with values above $50 billion. The program consisted of a small gift box, a letter, a buck slip, and a USB storage ‘credit’ card hand delivered via courier. The offer for this promotion was a high-storage removable hard drive.
IPass is a mobile device security solution for large enterprises. This award-winning informational advent-style mailer offered 4 case studies front and center on the OE, a letter, and a brochure.
QAS, an Experian company is a software solution for medical providers and hospitals to scan and correct their databases for bad information which would prevent the collection of money owed. The bubble mailer package featured a letter buck slip and branded pen. Offer for this promotion was a Mont Blanc® Meisterstück pen.
The Ritz Carlton Members Club is a group of 5-star time-share properties where fractional ownership begins in the $500,000 range. This telescopic mailer was sent to prospects who had previously attended a dinner at the Sarasota location but had not made a purchase. This award-winning package consisted of a telescopic brochure and letter that was shrink-wrapped and delivered via USPS. The offer was a complimentary three-night stay at either their 32-acre beachfront property in St Thomas or Jupiter, FL featuring an 18-hole Jack Nicklaus Signature Designed Golf Course valued at $4,000.
Travelocity Business wanted to expand its corporate client base. Changing meeting dates, teams of people traveling from different places, and fluctuating airline prices and promotions are just some of the challenges facing travel managers. This award-winning “Art or Science” campaign tied into their roaming gnome campaign, was sent to mid-level travel managers.
The box featured a brochure, letter, and foam gnome stress ball. This promotion offered 20% off bookings of more than $2,000. The 9x12 mailer was sent to managers who had raised their hands in the previous promotion but had not made a purchase. Enclosed was a letter, and gnome spinner insert card. This promotion offered up to 40% off bookings of more than $2,000.
